ELEMENT 1: Your Ideal Client Persona

You're attracting people - Not target markets

How to Find your Ideal Client Online

  • Identify your ideal client and strategically attract them.
  • Social networks know what your prospect "likes." Use your avatar's interests to find your prospects.
  • By having a persona that you are speaking to you can reflect about their opinions and values as you build your digital strategy.

After you download this guide you will have a series of personas that can inform all your marketing materials.

This exercise helps you know how to find your prospects on social networks and how to talk to them so they seek you out.