ELEMENT 1: Your Avatars
Know who you're looking to find
- Your marketing is attracting people, not target markets.
- Social networks know what your prospect "likes." Use your avatar's interests to find your prospects.
- Laser focus on your prospect and know how to approach them
After you download this guide you will have a series of personas that can inform all your marketing materials.
This exercise helps you know how to find your prospects on social networks and how to talk to them so they seek you out.